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As CEO of GhostTweeting.com, I am passionate about getting YOUR life-changing message out into the world by leveraging the awesome power of Social Media.
So what about you? What is your world-changing mission?
The Laptop Mom®
Trying to make it big on social media? Want more followers? Here are10 Tips From Boing Boing On Making Online Content Sing
At the dawn of blogging in 1995, Mark Frauenfelder moved his ‘zine Boing Boing online. Boing Boing—whose mission was to explore “the coolest, wackiest stuff”—became and remains one of the Internet’s most popular blogs.
“The recipe for an excellent blog is to be so deeply obsessed with something that you need to communicate it to others,” says Frauenfelder. “If BoingBoing stopped making money tomorrow, I’d still need to do it.”
Excerpted from The Art of Doing: How Superachievers Do What They Do and How They Do It so Well, here are Frauenfelder’s 10 tips for building a addictive, compelling website—and a big following:
1. Tap into the Zeitgeist.
If you can tap into the right cultural moment you’ll have a lot of fans.
2. Be original.
If you try to emulate a successful blog, you’ll just be a second-rate version of something already out there, and who needs that?
3. Make the connection.
Instead of obsessing on digital marketing the mission of the blog should be to share information with like-minded people.
4. Get an attitude.
Without a point of view, your blog is unfiltered mush. Whether you love or hate a blog, you still want it to have a unique perspective.
5. Don’t waste people’s time.
If you’ve developed a trust with your readers that they’ll get good value for the time they invest in visiting your site, they’ll be back.
6. Mix it up.
You have to have an editor’s gut feeling to get the mix right. We’re as likely to have a post about a chilling political development as something on the frothiest bit of pop culture.
7. Appeal to the novelty gene.
They say that there is a novelty-seeking gene. It causes people (like me!) to crave excitement, and to want constant hits of surprising things that don’t fit the conventional model of the way the world works.
8. Let feedback change you.
The community feedback has made me more aware of my insensitivities and the blog has evolved because of it.
9. Think of a friend.
So to get over blog stage fright, when I post something I’ll often have a friend in mind who has the same sense of humor as me.
10. Keep it real.
People love to hear about real life, as if they’re sitting there with you, experiencing it.
What other tips do you have? What makes your blog special?
Sensually Appealing Social Media Trends for 2013
It’s a New Year. With a new year come new goals, new ideas, and new trends. So what is on the horizon in terms of social media? Yes, Twitter and Facebook will remain in the forefront – sharing millions of thoughts, ideas, and opinions (sometimes in 140 characters or less). But let’s take a moment to open our eyes to the visual and our ears to the aural, and let’s see what we find…
Here are 3 trends that will be hot (or hotter) in 2013 – and they certainly appeal to our senses:
- Pinterest – It doesn’t get much more visual than this. Even if you are not in a visual business, Pinterest allows potential fans to get to know you visually. Pin graphics and photos that show off your style, your brand, your personality. Tell your story in pictures. Then connect your Pinterest account with your other networks (Facebook and Twitter) so fans can find and follow you.
- Podcasts – If Pinterest is candy for the eye, then a podcast is candy for the ear. Do you have information you want to share? Podcasts may be the perfect way to get your brilliance out to the world. Are you a motivational speaker? Then your voice is your business. Why limit yourself to the written word? Create podcasts. Your listeners can download and enjoy them through their computer – or even in the car or on their morning jog. A podcast can open up a whole new world of marketing for you.
- Videos – Combine visual AND audio. 2013 is being dubbed “The Year of the Video.” Video is the fastest-growing digital content category. Research states that 90% of the online population will regularly watch online video by 2017. Jump in now! Commit to learning more about video creation, video production, and video marketing, and you will see a return on your investment.
Open your eyes and ears, and let these social trends of 2013 sweep you in. If you add these marketing techniques to your consistent Twitter and Facebook presence, you’ll see a huge increase in visibility and your message will be spread in a bigger way.
Facebook has launched Graph Search, a search engine to mine the billions of friend connections, locations, likes, comments, and tags that make up its Social Graph backbone. Mark Zuckerberg made the announcement at a media event today at Facebook’s Menlo Park headquarters.
Being happy in life is vital, no?
(via fastcompany)
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Earlier this morning Seth MacFarlane, this year’s Oscars host, announced the Oscar nominations.
It seemed like the entire world took to Twitter to weigh in.
“You’re from US Weekly? I always get you confused with the New York Times..” - @sethmacfarlane on CNN. He’s going to be SO good. #Oscars
— Piers Morgan (@piersmorgan) January 10, 2013
